Technology and Innovation

The new iMac is designed around a stunning, adjustable 15-inch LCD flat screen that’s bright, sharp, easy on the eyes and can be effortlessly controlled at the touch of a finger. You have a choice of three new iMac models: the 8OOMH2 iMac with DVD-R/CD-RW SuperDrive, the 700MHz iMac with DVD-ROM/CD-RW Combo drive or the 700MHz iMac with CD-RW drive. All models ship with the fearsomely-fast NVIDIA GeForce2 MX graphics processing unit for photorealistic games and spectacular 3D graphics.

Apple hardware has historically commanded a premium price (though that seems less the case now), and Apple’s pricing policies make it unlikely that the prices between retailers will be much different. However, the standardization of Apple SKUs also makes it easy to find a machine you like on Apple’s Web site and buy it at your local dealer or an online shop. Compare this to the wildly-differing prices and specs you’ll find for other manufacturers’ hardware, which can make comparison shopping for pre-configured systems somewhere between very difficult and nigh impossible.