Technology and Innovation

Apple hardware has historically commanded a premium price (though that seems less the case now), and Apple’s pricing policies make it unlikely that the prices between retailers will be much different. However, the standardization of Apple SKUs also makes it easy to find a machine you like on Apple’s Web site and buy it at your local dealer or an online shop. Compare this to the wildly-differing prices and specs you’ll find for other manufacturers’ hardware, which can make comparison shopping for pre-configured systems somewhere between very difficult and nigh impossible.