Technology and Innovation

Our after sales support services are designed to make your John Lewis experience even more positive. For example, the availability of installation professionals to help you set up your Apple and the free delivery service that saves you the hassle of carrying your purchases home yourself. Apple trained

Regular customers know that they can talk to knowledgeable, helpful staff at John Lewis.
That is why we ensure that our sales staff are fully trained by Apple on an ongoing basis, so you can rest assured that you will get the best product to suit your needs.

John Lewis department stores not only stock the award-winning Apple iBook, iMac and G4 series, but in fact you can buy any Apple product in our shops, including a wide range of monitors, printers, scanners and other accessories. As well as the John Lewis reputation for quality and value to give you peace of mind, we offer a free 2-year guarantee with every Apple computer as standard!

The second issue is that Apple World would rather sell you their hardware to run their software. Apple enforces this with a somewhat controversial technology called TPM, or Trusted Platform Module. This is a chip on the Macs logic board that must be present in order to use Mac OS X.

Apple hardware has historically commanded a premium price (though that seems less the case now), and Apple’s pricing policies make it unlikely that the prices between retailers will be much different. However, the standardization of Apple SKUs also makes it easy to find a machine you like on Apple’s Web site and buy it at your local dealer or an online shop. Compare this to the wildly-differing prices and specs you’ll find for other manufacturers’ hardware, which can make comparison shopping for pre-configured systems somewhere between very difficult and nigh impossible.

Luckily, the question of which platform to buy into is now easier to approach, as a result of Apple’s recent shift to Intel processors. This allows you to use Mac OS, Windows or Linux on the Mac. when used with software like Apple’s Boot Camp beta. VMware Fusion, or SWsoft’s Parallels Desktop (among others; this is not a complete list). Boot Camp operates as a simple boot manager, giving you the choice of operating systems upon boot.

Apple Final Cut Studio 2
Advance effort lessly through each step of the production process: from editing to color grading to 3D animation to audio post 8 DVD authoring with Final Cut Studio 2. Includes:
• Apple Final Cut Pro 6 • DVD Studio Pro 4
• Motion 3 • Soundtrack Pro 2 • Compressor 3

Perform live production with 2 Intensity cards and cameras plugged into your system using the included On-Air software! On-Air sync’s HDMI cameras, handles monitoring and recording, plus is so easy to use, it’s ideal for education, theater, corporate training and more.

Multi Camera HD Production Studio
Use your Favorite Software Intensity is fully compatible with both Adobe Premiere Pro on Windows and Apple Final Cut Pro on Mac OS X, as well as After Effects, Photoshop and many more. Intensity also works in 1080i HD, 720p HD, NTSC and PAL for worldwide compatibility.